It may seem like the current designs we glimpse are created exclusively for our digital world. However, learning to envision a design in both digital and print formats is essential. A portion of the training that graphic designers must grasp are the complexities of hard copy formats. Therefore, creating designs that are flexible and have multiple versions is wise. 

Graphic designers must be print liaisons for their clients. A designed document must be packaged with the elements that a printing company requires. Knowing these details ahead of time will help the printer as well as guide the designer. 

I’ve been known to begin a branded piece of collateral without knowing the client’s desired result. Stopping midway through my design, I realized that I failed to obtain a crucial piece of information. I didn’t know the purpose for the design. You might think this is a rookie mistake, but it happens occasionally. This brought to surface numerous questions. I also realized how important it was going to be to involve a printing company immediately if the answers pointed to a piece that would print only. 

You’ll want to stay tuned for the rest of the story about how I recovered from a looming design disaster in the Printing Series. 

Meanwhile, you may find yourself in need of a flyer, or brochure, or fresh logo and matching business cards. To learn more about Ess Factor Solutions and our rates for expert graphic design solutions, contact us today to set up a chat.