Let's talk about how branding benefits your organization. There are several things to think about.

First, consider creating a brand look that captures the essence of who and what your organization represents. When your message isn't clear, customers and clients tend to get confused - and potentially move on to other organizations and products that make more sense.

Secondly, deciding on a visible set of branding guidelines declares to your audience that you know your own business and, most importantly, clearly represent your services and products. Brand elements such as typography, voice, imagery, and colors should all represent your personal ethos.

Finally, communicating your brand with consistent techniques will leave a lasting impression on your audience.

Marketing experts, including myself, will recommend several layers and methods of communication. The quantity of and type of communication varies depending on your needs and goals.

Given these recommendations, I am announcing that Ess Factor Solutions will be working on our branding project. The clock is ticking. Follow along with me as I gradually update my brand.

Overwhelmed with where to even start on a brand identity, let's chat and get a brand kit started for you!