Printing Series Blog #3 of 3 - Learning Before Spending

April 21, 2025

Top Tips For Ordering Hard Copies

Woman with green eyes and dark wavy hair, making a pouting face.

In my story from blog #2 of my Printing Series, I had to scale the entire image from an average page size into a giant banner. Knowing those dimensions would have saved hours of effort. 


Measures can be taken to avoid the pitfalls of being a print liaison.


First, find a printer and get to know them. Most printers I know will be happy to give tours of their facility. The fundamental preference for any printer to partner with designers and creatives results in more business for them. Learning the capabilities of the printer you use is key.


Secondly, have a checklist of questions prepared for the client. It is easy to forget the essential questions during initial consultation. Items such as budget, sizing and usage of the final product will help the design process run smoothly. Having this data on hand will keep the entire team on track.


Finally, study printing terminology. Know what terms like bleed, overprint, anti-aliasing, offset, and halftone mean. Know the weight of paper and the various methods of finishing are. Learn more terminology from my friends at PropPrint Digital.  You’ll not only sound like you know what you’re doing you’ll also become a valuable asset to the client.


For more marketing and design tips, sign up for our newsletter today so that you’ll be up-to-date on many more topics of discussion. 
Maximizing Your Success: The Benefits of Choosing Ess Factor Solutions for Your Marketing.

At Ess Factor Solutions, your success is our priority. With 20+ years in full-service marketing, we craft strategies that engage your audience and deliver real results. Partner with us to fuel your growth and boost your business!

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A DAY IN THE LIFE OF A MARKETING EXPERT

June 10, 2026
There are numerous marketing firms who are in various stages of business, have any number of clients and have an army of employees and some firms are going it solo.
City skyscrapers at night, lights reflecting on a river, blurred motion effect.

ACCESSIBLE WEBSITES - IS YOURS COMPLIANT?

September 17, 2025
There are several laws that must be followed when designing websites. The most commonly known are copyright and privacy laws. However, most small business owners I talk to are unaware of laws enacted globally to ensure that websites meet accessibility requirements.
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EMAIL MARKETING IS AN ART

July 21, 2025
Email marketing is actually a complex tool and one that should be given as much attention as other marketing tools. The most important indicator of email success generally is whether it gets opened called the “Open Rate.”
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WEBSITE SECRETS FOR KANSAS CITY SMALL BUSINESS

July 21, 2025
Let's talk about your website. It can be overwhelming to build a website, let alone maintain a website. Staying on top of industry changes, trends, compliance and basic updates to communicate about your business takes a lot of time.
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Printing Series Blog #2 of 3 - Speaking a Printer’s Language

February 10, 2025
Begin gathering document dimensions, colors and usage. Speaking a printer’s language is based on facts and proportions. Setting up a document with details such as color and size are a significant part of a design.
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Printing Series Blog #1 of 3: The Power of a Print Liaison

December 12, 2024
Graphic designers must be print liaisons for their clients. A designed document must be packaged with the elements that a printing company requires. Knowing these details ahead of time will help the printer as well as guide the designer.
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FOOLPROOF SOLUTIONS FOR A BALANCED MARKETING STRATEGY

November 1, 2024
Balanced marketing is a key factor in the growth of your organization and transparency of your brand. Customers want to purchase from companies they trust and can identify with.
Lemons in a white and gold-rimmed bowl on a brown patterned surface.

THE PITFALLS OF BEING ORGANIZED

September 16, 2024
The solutions to becoming more organized are plentiful. Each of them takes effort and are worth undertaking. The benefits of being organized to preserve our mental health. In fact, check out this recent article by Tiara Puspita, from Workplace Options.