A key principle in designing a logo is versatility. Originality, balance, and timelessness are additional design fundamentals, among many others. The next thing I did on my journey to entrepreneurship after agonizing over my business name was design my logo. I knew I wanted my business logo to be flexible while preserving its appearance. I realized my logo design may evolve while maintaining elements of its original concept. 

This basic design principle is just a smattering of what a trained and gifted designer thinks about regularly. Color theory, balance, proportion, and hierarchy are just a few additional necessary principles.

Most designers have an innate artistic gift. Developing that talent with experience, training, and education will enhance those natural gifts.

I didn’t know exactly what my business would entail at the time. Most entrepreneurs have the benefit of knowing their audience. I did not start out with that advantage. 

 
I recently posted a Valentine’s Day version of my logo (Instagram: @the.ess.factor). A perfect example of flexible design, well maybe perfect is too strong. Bt the basic elements remain while utilizing the logo’s space for multiple uses. This was a required vital component to the design of my business logo and will allow me to be creative with  my brand's look in countless other ways. 

If you’re just starting your entrepreneurial journey I’d be happy to consult with you on logo design and your brand. And if your business is ready for a refresh, I’ll give you my professional feedback!