GRAPHIC DESIGN BASICS

February 16, 2023

Flexible design will allow for long-term branding.

a brick pathway leading to an arched doorway with foliage lining both sides

A key principle in designing a logo is versatility. Originality, balance, and timelessness are additional design fundamentals, among many others. The next thing I did on my journey to entrepreneurship after agonizing over my business name was design my logo. I knew I wanted my business logo to be flexible while preserving its appearance. I realized my logo design may evolve while maintaining elements of its original concept. 


This basic design principle is just a smattering of what a trained and gifted designer thinks about regularly. Color theory, balance, proportion, and hierarchy are just a few additional necessary principles.


Most designers have an innate artistic gift. Developing that talent with experience, training, and education will enhance those natural gifts.


I didn’t know exactly what my business would entail at the time. Most entrepreneurs have the benefit of knowing their audience. I did not start out with that advantage. 

 

 I recently posted a Valentine’s Day version of my logo (Instagram: @the.ess.factor). A perfect example of flexible design, well maybe perfect is too strong. Bt the basic elements remain while utilizing the logo’s space for multiple uses. This was a required vital component to the design of my business logo and will allow me to be creative with  my brand's look in countless other ways. 


If you’re just starting your entrepreneurial journey Ess Factor Solutions will be happy to consult with you on logo design and your brand. And if your business is ready for a refresh, I’ll give you my professional feedback!
Contact Us to Boost Your Business
Maximizing Your Success: The Benefits of Choosing ESS Factor Solutions for Your Marketing.


At Ess Factor Solutions, we believe that your success is our success, and our extensive experience of over 20 years in full-service marketing management empowers us to boost your business. Our diverse skill set allows us to tailor comprehensive marketing strategies that not only resonate with your audience but also drive tangible results. By choosing us, you’re not just opting for a service; you’re joining a partnership dedicated to sharing insights and resources that fuel your growth. Let’s unlock your potential together!

Flexible design will allow for long-term branding.

A brown circle with the letter s and the word factor on it

A key principle in designing a logo is versatility. Originality, balance, and timelessness are additional design fundamentals, among many others. The next thing I did on my journey to entrepreneurship after agonizing over my business name was design my logo. I knew I wanted my business logo to be flexible while preserving its appearance. I realized my logo design may evolve while maintaining elements of its original concept. 


This basic design principle is just a smattering of what a trained and gifted designer thinks about regularly. Color theory, balance, proportion, and hierarchy are just a few additional necessary principles.


Most designers have an innate artistic gift. Developing that talent with experience, training, and education will enhance those natural gifts.


I didn’t know exactly what my business would entail at the time. Most entrepreneurs have the benefit of knowing their audience. I did not start out with that advantage. 

 

 I recently posted a Valentine’s Day version of my logo (Instagram: @the.ess.factor). A perfect example of flexible design, well maybe perfect is too strong. Bt the basic elements remain while utilizing the logo’s space for multiple uses. This was a required vital component to the design of my business logo and will allow me to be creative with  my brand's look in countless other ways. 


If you’re just starting your entrepreneurial journey Ess Factor Solutions will be happy to consult with you on logo design and your brand. And if your business is ready for a refresh, I’ll give you my professional feedback!
Maximizing Your Success:
The Benefits of Choosing Ess Factor Solutions for Your Marketing.


At Ess Factor Solutions, your success is our priority. With 20+ years in full-service marketing, we craft strategies that engage your audience and deliver real results. Partner with us to fuel your growth and boost your business!

A brick walkway leading to a door in a garden

EMAIL MARKETING IS AN ART

By Shauna Clark • July 21, 2025
Email marketing is actually a complex tool and one that should be given as much attention as other marketing tools. The most important indicator of email success generally is whether it gets opened called the “Open Rate.”
ocean waves and beach sand

WEBSITE SECRETS FOR KANSAS CITY SMALL BUSINESS

July 21, 2025
Let's talk about your website. It can be overwhelming to build a website, let alone maintain a website. Staying on top of industry changes, trends, compliance and basic updates to communicate about your business takes a lot of time.
Three glasses of wine are sitting on a wooden table

Printing Series Blog #3 of 3 - Learning Before Spending

April 21, 2025
Find a printer and get to know them. Most printers I know will be happy to give tours of their facility. The fundamental preference for any printer to partner with designers and creatives results in more business for them. Learning the capabilities of the printer you use is key.
Three glasses of wine are sitting on a wooden table

Printing Series Blog #2 of 3 - Speaking a Printer’s Language

February 10, 2025
Begin gathering document dimensions, colors and usage. Speaking a printer’s language is based on facts and proportions. Setting up a document with details such as color and size are a significant part of a design.
Three glasses of wine are sitting on a wooden table

Printing Series Blog #1 of 3: The Power of a Print Liaison

December 12, 2024
Graphic designers must be print liaisons for their clients. A designed document must be packaged with the elements that a printing company requires. Knowing these details ahead of time will help the printer as well as guide the designer.
A row of sailboats are lined up on a beach

FOOLPROOF SOLUTIONS FOR A BALANCED MARKETING STRATEGY

November 1, 2024
Balanced marketing is a key factor in the growth of your organization and transparency of your brand. Customers want to purchase from companies they trust and can identify with.
A plate of lemons sits on a table

THE PITFALLS OF BEING ORGANIZED

September 16, 2024
The solutions to becoming more organized are plentiful. Each of them takes effort and are worth undertaking. The benefits of being organized to preserve our mental health. In fact, check out this recent article by Tiara Puspita, from Workplace Options.
A black and white photo of a fence with locks on it

THE GOOGLE GAME

February 9, 2024
Most digital marketing experts have studied and completely understand the connection that businesses must have to Google. It is helpful to familiarize yourself with this important tool to help grow your business.
A stone archway with a small window in it

THE DEFINITION OF MARKETING

November 14, 2023
Is there true definition of marketing? Merriam-Webster’s Dictionary states that marketing is, “the process or technique of promoting, selling, and distributing a product or service.” The word marketing is possibly derived from the Latin word mercatus, which translates from marketplace referencing the Village Marketplac
A close up of an alarm clock on a table

IS IT TIME TO DECIDE ON A BRAND LOOK?

August 23, 2023
Let's talk about how branding benefits your organization. There are several things to think about.
A wooden bridge with a light at the end

FINDING MY "WHY"

January 17, 2023
Just as in the supports are necessary for a covered bridge to maintain its purpose in the image for this blog entry, knowing your own "why philosophy" supports the purpose for your business to last for generations.
A piece of paper with the words goals self promotion written on it

SELF-PROMOTION

December 22, 2022
The current social media climate of self-promotion is all about imagery. My biggest issue with this practice is that I am self-critical of most images of myself. Even worse are the videos. It takes several glances for me to accept that I am seeing myself.