I read about marketing trends on a daily basis and a recent report was all about trends in email marketing. I’ve said it before and I’ll say it again, the business of marketing is so fluid that the chess pieces are always moving on us. Right?!

Email marketing is actually a complex tool and one that should be given as much attention as other marketing tools. The most important indicator of email success generally is whether it gets opened called the “Open Rate.” 

Guess what? Apple’s operating system has been updated to protect the user from unwanted data coming from third party apps such as Mailchimp or Constant Contact, etc. Therefore, analyzing things like open rates, A/B testing of subject lines, and last open dates are no longer the best way to measure an email’s success. Although it is still possible to track these measurements, just know that it is no longer the most accurate.

Here are the strategies that will continue to be effective in email marketing:

•Subject and preview lines written with quality SEO implementation

•CTAs (Call To Action)  buttons

•Basic, easy-to-read font usage

•More white space

•Surveys

How to stand out among all the email noise your customers are already receiving? 

Careful and sparing use of illustrated icons that are in line with your brand as bullet points, incorporating videos and creatively denoted links throughout the content are all great ways to hold the reader’s attention. 

Emails are not dead. Using emails as a layered marketing strategy remains to be an effective method of communicating with your customers, in turn, building loyalty.

I can help you layer more solutions into your strategy and boost your business. Reach out and let’s set up a no-obligation, stress-free consultation today.