WEBSITE SECRETS FOR KANSAS CITY SMALL BUSINESS

July 21, 2025

Building a Website Is Overwhelming!

Woman with green eyes and dark wavy hair, making a pouting face.

DID YOU KNOW?


•76% of consumers look at online presence before physically visiting a business.

• A poor website design is not likely to be recommended.

• Images taking longer than 2 seconds to load loses out on leads.


Let's talk about your website. It can be overwhelming to build a website, let alone maintain a website. Staying on top of industry changes, trends, compliance and basic updates to communicate about your business takes a lot of time.


Time better spent being poured into your business where your expertise lies. Serving your customers well and worrying about your website is a daunting task. Having a modern, functional website legitimizes your business and builds trust with current and potential clients. Many consumers still use websites to browse, research, and compare prices before deciding to buy. 


A significant number of consumers use a business's website to reach out for local services. Additionally, a significant portion of consumers expect companies to have online self-service options like FAQs and help centers.


The most important thing you can do to capture leads using this method is to optimize your website for user the experience. Ensuring fast load times, and mobile-friendly navigation.


Questions to ask yourself: How many leads will be lost because there hasn’t been time to spend on your website? How many leads is your competitor reaping because your website is slow and outdated? At what point do you think the solution is to hire an experienced website professional?


Find a marketing expert who also possesses website proficiency and is aware of how your website cooperates with Google and local SEO. 


I'll make you an offer. Your website needs help. Contact me now before your competitor does. 


Maximizing Your Success: The Benefits of Choosing Ess Factor Solutions for Your Marketing.

At Ess Factor Solutions, your success is our priority. With 20+ years in full-service marketing, we craft strategies that engage your audience and deliver real results. Partner with us to fuel your growth and boost your business!

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