There are numerous marketing firms who are in various stages of business, have any number of clients and have an army of employees and some firms are going it solo. Perhaps the names of some national and regional firms come to mind, well-known companies who handle marketing and advertising for popular products and services. If you don’t know their names, you probably know the products or services they’ve been instrumental to bring to the average consumer’s attention. 

A few of the agencies behind popular marketing campaigns:

•Wieden + Kennedy - “Just Do It” campaign for Nike

•BBDO - Snickers’ “Hangry” campaign

•McCann Erickson - “Priceless” campaign for Mastercard

Whether these firms are known by their names, they’re campaigns certainly are. A team of people were likely responsible for bringing these products to the forefront.

I would venture to say you’re here to discover how a one-woman marketing operation such as Ess Factor Solutions, operates. There are a lot of systems in place and a great deal of experience in my arsenal. The amount of experience comes into play every day and is a benefit to every client.

Most days follow a familiar routine:

•Wake to alarm within the five o’clock hour. 

•Get up-to-date on the latest digital media news.

•Read a sequence of motivational literature.

•Sit at the computer to respond to the most urgent emails. 

•Open current client project folders and check status.

•Attend in-person networking events.

•Schedule coffee chats with potential clients and new connections.

•Attend virtual networking events.

•Read marketing and creative industry news. 

•Work on projects with varying stages of completion.

•Schedule follow up emails and update emails.

•Work on Ess Factor Solution’s ongoing projects.

The list can continue in this manner, yet every day is different. Every day is a day I get to share my expertise with someone in some way.

The list doesn’t include typical life happenings, nor do the activities abide by a set schedule. Many projects have been completed in the middle of the night.

At the end of the day, a solopreneur or small business owner gets to manage every aspect of the business, where every hat, while being extremely adaptable and providing versatility to potential customers and clients. 

Consequently, the aim of Ess Factor Solutions is to share as much expertise as possible in a way that works best for the client - without an astronomical price tag. D.I.Y. Marketing is Hard!™ I am here to help you invest in your business.